Insights & Perspectives
Customer experience strategy, service design, and CX authority — written for leaders who want to close the gap between expectation and delivery.
Written by Salena Scardina — Founder, HeroCX®
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Customer Onboarding
The First 90 Days: How to Design a Customer Onboarding Experience That Sticks
You never get a second chance to make a first experience. The customer onboarding experience is the single highest-leverage CX investment most companies can make. Here's how to design an experience that keeps customers coming back for more.
•4 min read•Salena Scardina
#customer onboarding#first 90 days#customer success
Service Design
Service Design 101: How to Engineer Experiences That Work
Great customer experiences do not happen by accident. They are engineered. Here is how service design thinking can transform the way your organization delivers value.
•4 min read•Salena Scardina
#service design#customer experience#CX design
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