As a business leader, customer experience (CX) isn't just a service function — it's a growth strategy.
A strong CX drives customer loyalty, reduces churn, and increases lifetime value, often at a lower cost than acquiring new customers. It’s also a key differentiator in competitive markets, where products and pricing alone no longer win.
Leaders who invest in CX aren’t just improving satisfaction — they’re shaping reputation, fueling retention, and creating measurable business impact.
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