Insights & Perspectives
Customer experience strategy, service design, and CX authority — written for leaders who want to close the gap between expectation and delivery.
Written by Salena Scardina — Founder, HeroCX®
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Customer Onboarding
The First 90 Days: How to Design a Customer Onboarding Experience That Sticks
You never get a second chance to make a first experience. The customer onboarding experience is the single highest-leverage CX investment most companies can make. Here's how to design an experience that keeps customers coming back for more.
•4 min read•Salena Scardina
#customer onboarding#first 90 days#customer success
B2B CX
B2B Customer Experience: Why It Is Harder and More Important Than B2C
B2B customer experience is more complex, higher stakes, and more neglected than its consumer counterpart. Here is why it deserves your full strategic attention.
•5 min read•Salena Scardina
#B2B customer experience#B2B CX#account management
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