Our Experience

Salena Scardina is the founder, primary consultant and customer experience leader of HeroCX. She has dedicated the last 25 years to enhancing customer experience by leading customer service, care and experience initiatives for national brands. As an advisor, change agent and speaker, she inspires organizations to cultivate a hero-focused approach to customer experience.

We believe in deeply understanding your business with purpose. Our goal is to quickly identify opportunities that drive the greatest impact on your customers and deliver real ROI. Our approach is iterative, emphasizing long-term customer loyalty and sustainable growth.

Our group consists of leaders and practitioners in customer service and experience. We develop strategies that guide organizations to prioritize the customer. We drive change with clarity and simplicity, using the latest AI agents, automation, and contact optimization—aligned with consumers' expectations.